Apps News

Microsoft will let devs keep every penny their Windows app makes — unless it’s a game

Illustration by Alex Castro / The Verge

As part of its Windows 11 announcements on Thursday, Microsoft revealed a major policy change to incentivize developers to make apps for the Microsoft Store: starting on July 28th, if a developer uses their own or a third-party payment system in their app, Microsoft will let them keep 100 percent of the revenue. But the deal has one important caveat: it doesn’t apply to games, Microsoft confirmed to The Verge.

That omission further muddies the ongoing debate about the differences between an app and a game and app store policies around each — a distinction that is one of the core issues in the ongoing legal battle between Fortnite-maker Epic Games and Apple.

Microsoft is largely on the side of apps and games being different because its…

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