Gaming & Gadgets

Electronic Arts Buys Glu for $2.1 Billion to Tap Into Growing Mobile Gaming Market

Electronic Arts Buys Glu for $2.1 Billion to Tap Into Growing Mobile Gaming Market

US video recreation powerhouse Digital Arts on Monday launched a $2.1 billion (roughly Rs. 15,300 crores) deal to by smartphone-focused recreation studio Glu Cell.

The acquisition came with Glu’s library of titles at the side of MLB Tap Sports Baseball and became described as allotment of a transfer by EA to tremendously enhance its choices on smartphones or desk computer systems.

“Cell continues to grow as the biggest gaming platform on this planet, and with the addition of Glu’s video games and talent, we’re doubling the scale of our cell replace,” acknowledged EA chief executive Andrew Wilson.

EA expected Glu to enable it to invent on widespread video recreation franchises with cell choices. Glu’s line-up of video games involves Form Dwelling and Covet Vogue.

“As allotment of Digital Arts, we can continue capitalizing on the alternatives ahead in the rising cell gaming replace,” acknowledged Glu chief executive Crop Earl.

The Glu team involves more than 500 cell recreation builders, in response to the firms.

The acquisition became expected to nearby the tip of June, pending approval of regulators and Glu shareholders.

EA final week reported elevated quarterly gross sales on strength in its FIFA label and diverse franchises however profits that had been lower.

EA cited FIFA Last Crew, besides Apex Legends Fight Royale as especially hot titles.

Last week, EA reported revenues for the quarter ending December 31 rose 5.0 percent to $1.7 billion (roughly Rs. 12,400 crores).

But profits fell 39 percent to $211 million (roughly Rs. 1,540 crores) as the firm spent more on compare and development, advertising and marketing and marketing and administrative charges.

In December, EA launched a $1.2 billion (roughly Rs. 8,750 crores) acquisition of Britain-based mostly entirely mostly Codemasters, which is believed for its Procedure 1 and DiRT racing video video games.


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